Nike — Own the Floor

CLIENT
Nike EMEA

AGENCY
Wieden+Kennedy London

YEAR
2023

What will you bring?

While working at Wieden+Kennedy London, we were asked by Nike to help launch their new dance platform Own the Floor. We collaborated with their internal design team to develop a bespoke art direction and an European-wide campaign that showed their dance athletes' unique style.

The work was featured in OOH and store takeovers across London, Paris, Berlin, Milan and Barcelona.

Photographed in London by Suzie and Leo.

Credits

DANCERS
Trina Nicole
Diablo
B-Girl India
B-Girl Furia
B-Girl Sarah-Bee
B-Girl Stefani

PHOTOGRAPHY
Suzie and Leo

DESIGN & ART DIRECTION
Lilia Quinaud
Ananya Mohan

CREATIVE
Ankita Tobit

DESIGN DIRECTOR
Justin Hallström

CREATIVE DIRECTOR
Joe Bruce

PRODUCER
Mich Bradfield

ECD
Hermeti Balarin
Ana Balarin
Susan Hoffman

CLIENT
Nike EMEA

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