Heinz Jubilee —
HM Sauce & Salad Queen

CLIENT
Heinz UK

AGENCY
Jones Knowles Ritchie

YEAR
2022

To celebrate the Queen’s Platinum Jubilee, we at JKR teamed up with Heinz UK to give two of the nation’s favourite condiments a royal makeover.

The beloved HP Sauce and Heinz Salad Cream transformed into HM Sauce (short for Her Majesty) and Salad Queen. The royal labels also feature crowns especially themed for each sauce, which I had the pleasure to illustrate alongside designer Tim Wilcox.

The new limited edition sauces will appear on supermarket shelves from late April—ready for the four-day bank holiday weekend in June 2022.